La Classica poster for 2022 \ Case Study
client: La Classica, a Dutch classical music radio station
agency: Noavis
designer: Irina Pamyatnih
1st. Step - the task
Client wanted a new 2022 advertisement poster in the same style and spirit like the poster they used in 2021.
2 Step
Usual online research
3. Step
Making some ink sketches, while thinking
4. Step
Making some drafts in procreate
...and even making one more - this one actually was approved by the client
5st. Step
First I was thinking to make illustration of the musical sign drawn in the sand, but quickly realised that it is impossible to make it as realistic as I wanted. That's why I decided to draw the sign in the mix of two different colors of corn flavour using an improvised rake. Believe me to draw the sign with only one move (if you stop the sand is making some small wave) wasn't easy. But
after many, many, many failed attempts I made it!
6st. Step
(The easiest one):) Retouching photos in Photoshop, adding rake illustration, and complicating the final PDF with the logo and copy in Illustrator.
Thank You For Your Time!
